Innov2Learn is a fast-growing startup developing smart, true-feel simulated point-of-care (POC) devices to train the next generation of healthcare professionals. Our products are intuitive, reliable, and compatible with both manikins and standardized patients. We operate in a niche market with a global footprint, and we are just getting started.
Our Purpose is to elevate learning to its full potential.
Our Vision is to enable anyone to master any subject within hours.
Our Values
Improve over time, even if it’s just a bit.
From travel logistics to internal documentation, we believe small improvements compound. Just like the 36+ revisions it took to perfect our charging boards.
Seek to understand the logic before acting.
Do not just do, understand. Like when we enhanced our app after listening to real customer needs, the best actions are grounded in context.
Treat clients, partners, and providers with the same care and respect as family
Trust is earned through our interactions, not just what we deliver. Our best clients become long-term ambassadors because we care consistently.
Whatever you do, do it well.
Every detail counts. Whether it’s packaging, documentation, or communication, our high standards are our signature.
Your Mission
Drive visibility, trust, and demand for Innov2Learn’s simulation devices by building marketing systems that scale and deliver measurable impact.
Summary
Innov2Learn is seeking a bilingual Director of Marketing with a sharp strategic mind and strong execution skills to lead our marketing initiatives. You will own the entire funnel, from awareness to loyalty, and build scalable campaigns that speak to simulation centers, educators, and healthcare professionals. This role is perfect for someone who understands both B2B and institutional markets and is ready to lead a small team, manage agencies, and get hands-on when needed. You will work cross-functionally with Sales, R&D, and Operations to position the brand, drive inbound demand, and generate qualified leads. Based in Montreal (Saint-Henri), this is a high-impact leadership position at the heart of our growth.
Key Responsibilities
- Develop and execute the overall marketing strategy aligned with company objectives and sales targets
- Manage content creation across formats (web, email, print, video, social), ensuring message consistency and brand alignment
- Supervise the execution and performance of web development and social media firms
- Oversee SEO, SEM, email marketing, and paid acquisition efforts with a clear focus on ROI
- Collaborate with sales and product teams to create campaigns, launch materials, and sales enablement tools
- Design and deploy campaigns around product launches, trade shows, and conferences
- Maintain and evolve the website to support conversion and lead generation
- Track performance, optimize based on analytics, and report key metrics to leadership
- Support international expansion through localized marketing efforts and distributor support
- Manage the marketing budget and ensure cost-effective allocation across channels
Quantitative KPIs
- Help recruit and onboard 2 or more A-players per year within the marketing and sales functions
- Double the monthly inbound leads (qualified demo requests, quote inquiries) within 12 months
- Reach a 4 percent website conversion rate across all traffic sources
Requirements
- Minimum 3 years of experience in operations, logistics, or business process management (experience in startups or small teams is a strong asset)
- Demonstrated ability to organize workflows, map and document processes, and manage cross-functional coordination
- Strong project management skills, capable of driving results with external partners (for example, web development and marketing agencies)
- Experience managing order fulfillment, inventory tracking, and vendor relations
- Financial acumen and cost-awareness with a focus on cutting operational inefficiencies
- Tech savvy and systems oriented, capable of assessing and implementing tools for process automation and visibility
- Excellent problem-solving skills with the ability to think proactively and build redundancy into operations
- Fluent in French and English, spoken and written
- Holds a valid driver’s licence
- Able to work on site at our Saint-Henri office on a regular basis
- A continuous improvement mindset with the confidence to challenge the status quo and lead change
Note: This job description provides a general overview of the role. It is not an exhaustive list of responsibilities, qualifications, or requirements. The employer reserves the right to modify the duties or requirements of the position as needed.
To Apply: Please send your CV to TopGun@i2L.ca, along with a motivation letter and a list of five references.